Stakeholder Analysis

This is a stakeholder analysis of Adobe based on their Reptrack 2025 standing. The PowerPoint presents my research and analysis of the company and its stakeholders, and breaks down its reputational decline. There has been an uproar of discourse surrounding Adobe since they implemented AI assistance in design programs, and it has led to a polarization of their customers. Although Adobe dominates the industry and is considered the industry standard, their loyal customer base is becoming increasingly disturbed by the company's recent actions. In the past few years, Adobe has faced regulatory scrutiny, PR scandals, and an overall loss of trust. This presentation walks through some of Adobe’s responses to backlash and what they could do to save their declining reputation.