Press Kit

Level Ground Coffee is a Victoria-based specialty coffee roaster committed to ethical trade, environmental stewardship, and long-term partnerships with small-scale farmers around the world. Their mission is to trade fairly and directly with small-scale farmers, ensuring transparency, long-term relationships, and high quality, sustainable products. I created this press kit based on my research into the brand’s corporate culture, values, mission, and target audiences. It includes a corporate backgrounder, fact sheet, press release, and spec sheet. Demonstrated skills for this project include communicating clearly, persuasively, and appropriately for a public audience. The press release explains the important work that Level Ground is doing behind the scenes. Titled “The Future of Coffee Comes at a Price,” Level Ground addresses fluctuating coffee prices, helping customers understand the value that goes into sourcing sustainable coffee beans.